Gucci Opens “La Famiglia” Pop-Up Store at The Hyundai Seoul

Italian luxury fashion house Gucci has announced the opening of its latest pop-up store, “Gucci: La Famiglia,” at The Hyundai Seoul, starting January 23.

The pop-up celebrates the launch of Gucci’s newest collection and draws inspiration from the brand’s presentation held in September at Palazzo Mezzanotte in Milan. Reimagined for Seoul, the immersive space translates the atmosphere of the original Milan showcase into a sculptural installation set in the heart of the city.

At the core of the space design is Gucci’s deep equestrian heritage, expressed through the brand’s iconic horse motif. Rendered in refined bronze tones, the dynamic movement of the horse symbol visually connects Gucci’s past and present, offering a powerful representation of the House’s enduring identity and craftsmanship.

The pop-up store features a curated selection of products, including limited-edition exclusive items available only during the pop-up period, alongside ready-to-wear pieces, handbags, shoes, leather goods, and accessories that reinterpret Gucci’s signature codes through a contemporary lens.

Visitors are invited to experience the “La Famiglia” collection within this fully immersive environment, offering a rare opportunity to engage with Gucci’s latest creative chapter in a setting that blends Italian heritage with modern design.

The “Gucci: La Famiglia” pop-up store will be open on the first floor of The Hyundai Seoul from January 23 to February 1.