NEWS

Place of Seoul goods “Seoul My Soul Shop” opens

The Seoul Tourism Foundation introduced a new Seoul Good’s official tourist souvenir, “Seoul Good’s,” and opened “Seoul My Soul Shop” in Jongno, Myeong-dong, and Gwanghwamun.

Seoul My Soul Shop was newly established on the first floor of Seoul Tourism Plaza, the Myeongdong Tourism Information Center, and the Sejong Center for the Performing Arts on the 10th. It is an official sales hall that sells Seoul brand goods and hatch goods using Seoul’s slogan “Seoul My Soul.” The foundation aims to foster “Seoul Good’s” as a souvenir of “I Love New York” in New York.

In time for the opening of My Soul Shop in Seoul, the foundation collaborated with three artists, Hong Won-pyo, Artnom, and Isara, and introduced a line of collaboration goods.

With rhythmic lines and drawings, Hong showed off the design of Seoul’s flagship landmarks such as King Sejong, N Seoul Tower and Gwanghwamun. Notably, the logo “SEOUL MY SOUL” was drawn in his own style to add a sense of unity.

Along with the artist’s representative characters, Artnom embodied Seoul symbols such as Hatch and Gyeongbokgung Palace in a colorful folk painting concept, showing a colorful Seoul that could appear in a myth. With her lovely painting style, Issa worked with the girl on a lovely artwork with Korean elements such as Mugunghwa, Jokduri, and fans.

In addition to the artist collaboration, goods using landmarks in Seoul such as DDP, Sebit Island, and Gwanghwamun Square, as well as goods collaborated with the traditional cultural brand Our, were also released.

The foundation sells and promotes Seoul Goods to domestic and foreign tourists based on the “Seoul My Soul Shop” created on the first floor of Seoul Tourism Plaza.

Tourist information services will also be provided in many languages, including English, Chinese and Japanese. The Seoul Culture Lounge, which was set up on the 11th floor of Seoul Tourism Plaza, will operate a variety of programs, including Korean classes and K-pop dances, to promote Seoul’s attractive lifestyle, allowing more foreign tourists to visit Seoul Tourism Plaza and Seoul My Soul Shop.

It will also promote online sales. The foundation will open a sales page for Seoul Goods through its global online travel agency, Look. It will launch overseas sales and delivery services through Shopee, targeting Southeast Asia, the center of Hallyu consumption.

Seoul Mayor Oh Se-hoon attended the opening ceremony of Seoul My Soul Shop held at Seoul Tourism Plaza on the same day and said, “The souvenirs you meet at the destination are a pleasure that can be found in the process of travel, and at the same time, they remind you of the memories of the destination for a long time,” adding, “I hope that ‘Seoul My Soul Shop’ will be greatly loved as a space where tourists experience Seoul’s lifestyle and Seoul’s own soul and capture memories.”

 

  • Seoul Good’s Shop. “Seoul My Soul’s Shop”
    ○ Seoul Tourism Plaza Seoul Goods Shop: 1st floor of Samil Building, 85, Cheonggyecheon-ro, Jongno-gu, Seoul
    – Operating hours: 09:00 to 18:00 (closed on Lunar New Year and Chuseok holidays)
    ○ Myeongdong Tourism Information Center Seoul Good’s Shop: 1st floor, Hana Financial Group’s Myeongdong office building, 66 Eulji-ro, Jung-gu, Seoul
    – Operating hours: 09:00 to 18:00 (closed every Sunday on Lunar New Year and Chuseok holidays)
    ○ Sejong Center for the Performing Arts Seoul Goods Shop: 1st floor of Sejong Center for the Performing Arts Sejong Grand Theater, 175, Sejong-daero, Jongno-gu, Seoul (Sejong Lounge)
    – Operating hours: 10:00 to 20:00 (closed every Monday)
    ○ DDP Design Store: B2F of Eoulim Square Design Lab, 281, Eulji-ro, Jung-gu, Seoul
    – Operating hours: 10:00 to 20:00 (closed on Lunar New Year and Chuseok holidays)
    ○ Seoul Goods Pop-up Store in Seoul Garden Expo: Glass Container in front of Exit 2 of Jayang Station
    – Operating hours: 13:00 to 20:00 (Various depending on weather conditions and event schedules)
    ○ Inquiries: Dasan Call Center 02-120

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