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InsaDong 인사동

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Insa-dong is still the representative street of Seoul. It is the street that attracts the most foreign tourists, and the neighborhood is deeply rooted in its tradition to the extent that it even transformed Starbucks’ sign into Koarean. Since Insa-dong has been densely populated with antique shops since the end of Japanese colonial era, the history of antique shops alone is far beyond half a century. Insa-dong Street is now home to many galleries and galleries, centering on antique shops.

Inside the alley, there are many traditional restaurants. Recently, Ssamgil, Gana Art Space, Gyeongin Art Museum, Mokin Museum, and beautiful tea museum are creating a new topographic map in harmony with attractions from the old and new areas. Some of the must-see places here include Ssamgil, a traditional cultural shopping space, Korea’s only private museum specializing in wooden statues, Gallery Lux, a gallery specializing in photography, “Toto’s Old Objects,” which displays items of memories, and Gyeongin Art Museum, which houses a traditional hanok art exhibition hall, Dawon and Attlee.

Ssamjil in Insa-dong is a building located in Gwanhun-dong, Jongno-gu, Seoul. Ssamjil means pocket in pure Korean. Ssamjil means adding “gil” after “ssamjil” to add various elements of cultural fun to the alley in Insa-dong. Ssamjil is a building that Choi Moon-kyu, an architect at Gaa Architecture Research Institute, recommended by Ssamjil.

One of the many charms of Insa-dong is the narrow alleys stretching out from both sides of the main street. The alleys are packed with restaurants and teahouses that boast about their tradition and characteristics. Although local people have voiced their concerns about the commercialization of Insa-dong, its narrow alleys still retain the area’s unique retro atmosphere.

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